JLO is set fashion world to the fire. Jennifer Lopez graces the September issue of Paper Magazine alongside Balmain’s Olivier Rousteing. The creative director of Balmain reveals JLO as her ultimate muse. Pics are smoking and JLO shines through Balmain.
Fashion does not have to be unsustainable. In this vein, with an attempt to foster environmental as well as social sustainability, the talented beauty Emma Watson is making a serious statement. Her new mission is to endorse sustainability and convert red carpet into a green one. During the promotional tour of her upcoming movie ‘Regression’, the young activist is going to make her choice of outfits based on ethical criteria. For each red carpet appearance and/or press conference, she is going to wear a unique look from various fashion designers who create their design with sustainability in mind. Her announcement was made via Instagram with a statement of supporting brands that are considering local craft and production, artisan skills, the environment, sustainability, and the longevity of fashion.
Sustainability is a multifaceted topic, and undoubtedly the fashion industry has large rooms to fill in based on ethical and environmental considerations. I adore Emma Watson and my respect has gone beyond words because of her conscious action. We all need to stand up to highlight the importance of exploring alternative materials, new techniques and achieving better yet more sustainable business solution to improve the conditions of ‘behind the scene’ for fashion.
The iconic fast fashion legend, none other than H&M, has a new yet highly anticipated collaboration under his belt. Balmain is set to partner with H&M. Following in the footsteps of high-profile designer collaborations, from Karl Lagerfeld in 2004 to Wang in 2014, Balmain for H&M will encompass women’s and men’s clothes, shoes, and accessories. The exclusive collection is scheduled to hit the company’s e-commerce site and stores worldwide on November 5, 2015.