Fashion by Khan

Fashion to invade your mind

H&M to be sued?

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H&M’ s latest swimsuit & bikini campaign received so much attention in many ways. The legendary label was criticized due to the fact that extremely tanned models promoted the campaign. Cancer society’s representatives released their press statement  indicating that H&M reinforces a dangerous beauty by promoting extremely tanned skins. The association pointed out that every year thousands of people lose their life because of skin cancer and encouraging sunbathing does nothing but reinforcing dangerous beauty.

Advertisements are still on use and there is no official statement have not  been released by H&M yet. However fashion world is wondering how this debate is going to end.

 

H&M yeni yaz kampanyasıyla sıklıkla konuşulmakta. Ancak eleştiriler bu sefer methiyeleri unutturmuş durumda. Aşırı derecede bronzlaşmış modellerin tanıttığı moda koleksiyonu kanser vakıfları tarafından yoğun şekilde eleştirildi. Deri kanserini tetikleyen bilinçsiz güneşlenme etkisini artıracağına inanılan kampanya, gençler ile bilinçsiz tüketicileri bronzlaşmanın güzel olacağına ve bu şekilde zaten artmakta olan deri kanseri riskinin daha da yaygınlaşma riskini yükseltmekle itham edilmekte.

İsveç’ teki kanser derneğinin yetkilileri tarafından yapılan açıklamaya H&M cephesinden cevap henüz gelmemiş olsa da hadisenin akıbeti moda dünyasında merak ediliyor. Tam da yaz sezonun başında ve H&M reklamlarının her yerde olduğunu varsayarsak ciddi bir kriz yönetimi ekibi mesaiye gireceğe benziyor.

 

Hakan Karaosman

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Author: hakankaraosman

Hakan Karaosman is a sustainability management professional and a Ph.D researcher with international experience in sustainability reporting, business improvement, and sustainability strategy. Previously, he worked as a consultant to companies in various industries for their Carbon Disclosure Project (CDP), and Corporate Social Responsibility (CSR) reports. He holds BSc. in Environmental Engineering, MBA, and MSc. in Management in Engineering of Energy and Environment, a joint master degree funded by the EU, and hosted by KTH (Sweden), EMN (France), and UPM (Spain). He is currently pursuing his Ph.D. studies in European Doctorate in Industrial Management, a double degree program funded by the European Commission. His driven focus is towards sustainability integration in the fashion industry.

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