Fashion by Khan

Fashion to invade your mind

H&M’s Luxury Personality

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Apparently the fashion world will keep hearing new success stories related to H&M. After the signature  collaborative affordable luxury campaigns including Marni, Versace, H&M is gearing up to become a new luxury label. H&M is reportedly announced that the label is ready to launch a new chain called ‘&Other Stories’.

Trademarks and logos are already ready, and concept designs have just been created. The label is set to be launched in 2013 and it is expected to reveal other stories in the luxury world. Given H&M is the leader of street style and mainstream brands, there is no doubt that the new chain will achieve a worldwide success.

 

H&M yepyeni bir moda haberiyle son derece iddialı geliyor. Marni ve Versace’ nin de içinde bulunduğu birbirinden önemli dünya devleriyle ortak koleksiyonlar hazırlayan, sokak modasının trendlerini belirleyen marka yepyeni bir girişimle marka kişiliğine ciddi bir ivme kazandıracak gibi duruyor.

Yeni markası &Other Stories’ i 2013 yılında satışa çıkarmayı planlayan marka bu yeni markayla daha lüks, daha özel yapım, daha kitlesel bir konumlandırma stratejisi izleyecek. Tasarım, logo ve resmi hakları halihazırda tamamlanmış bulunmakta.

Yapmamız gereken, önümüzdeki sezonu beklemek ve H&M ‘ in lüks markalar dünyasına katacağı yüksek ivmeyi, yepyeni alamet-i farikaları ile Diğer Hikayeleri yorumlamak.

 

Hakan Karaosman

 

 


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Author: hakankaraosman

Hakan Karaosman is a sustainability management professional and a Ph.D researcher with international experience in sustainability reporting, business improvement, and sustainability strategy. Previously, he worked as a consultant to companies in various industries for their Carbon Disclosure Project (CDP), and Corporate Social Responsibility (CSR) reports. He holds BSc. in Environmental Engineering, MBA, and MSc. in Management in Engineering of Energy and Environment, a joint master degree funded by the EU, and hosted by KTH (Sweden), EMN (France), and UPM (Spain). He is currently pursuing his Ph.D. studies in European Doctorate in Industrial Management, a double degree program funded by the European Commission. His driven focus is towards sustainability integration in the fashion industry.

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