Fashion by Khan

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Gucci’s New Face

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Grace Kelly’s granddaughter, Charlotte Casiraghi, has recently been named as the new face of legendary Gucci. She is enlisted to star in Forever Now campaign. Forever Now was launched last year to celebrate the label’s rich history as well as its 90th anniversary. The campaign was shot in front of the lens of Vouge photographer Peter Lindbergh.

Charlotte Casiraghi worked with Italian brand two years ago. Given Charlotte Casiraghi is a committed horse rider, Gucci has created the uniforms for her show-jumping team during the annual Global Champions Tour. The company’s designs were also worn by Casiraghi’s late grandmother, the Princess of Monaco.

Hollywood’un eskimeyen ölümsüz stil ikonlarından ve aynı zamanda eski Monaco prensesi Grace Kelly’ nin torunu  Charlotte Casiraghi Gucci’ nin yeni yüzü oldu. Markanın Forever Now kampanyasının görsellerinde yer alan Casiraghi tüm güzelliği ve masumiyeti ile doğanın içinde. Geçen yıl tanıtılan ve markanın 90 yılllık zengin tarihine ithafen hazırlanan Forever Now bundan böyle bu yüzle parıldayacak.Çekimleri Vogue fotoğrafçısı Peter Lindbergh tarafından gerçekleştirilen kampanya ile ilgili tüm görselleri paylaşmaya devam edeceğim.

Charlotte Casiraghi’ nin ilk Gucci işbirliği de değil bu girişim. İki yıl önce Gucci, Global Champions Tour kapsamında giymesi için Casiraghi’ ye büyükannesinin de önceden giymiş olduğu özel binici kostümleri hazırlamıştı. Profesyonel binici olan  Charlotte Casiraghi’ nin moda dünyasındaki yankısı kolay tükenecek gibi durmuyor.

Hakan Karaosman

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Author: hakankaraosman

Hakan Karaosman is a sustainability management professional and a Ph.D researcher with international experience in sustainability reporting, business improvement, and sustainability strategy. Previously, he worked as a consultant to companies in various industries for their Carbon Disclosure Project (CDP), and Corporate Social Responsibility (CSR) reports. He holds BSc. in Environmental Engineering, MBA, and MSc. in Management in Engineering of Energy and Environment, a joint master degree funded by the EU, and hosted by KTH (Sweden), EMN (France), and UPM (Spain). He is currently pursuing his Ph.D. studies in European Doctorate in Industrial Management, a double degree program funded by the European Commission. His driven focus is towards sustainability integration in the fashion industry.

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