Fashion by Khan

Fashion to invade your mind

Emily Blunt for YSL

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The british actress Emily Blunt is set to be the new face of Yves Saint Laurent’s famous Opium fragrance. A bunch of TV commercials ( shot by Romain Gavras) and print as well as outdoor campaign ( shot by Patrick Demarchelier) will be available very soon!

Blunt proved her excitement during the interview which she did today. “It is a really exciting experience to embody this legendary fragrance, which has stood the test of time without its allure ever being diminished,”’.

Opium is believed as one of the best known scents of YSL history. It initially launched in 1977 but it hit the market in 2ooo when Tom Ford was the creative director of the label. Dııe to Stephen Meisel’s controversial advertising campaign, the scent was perfectly paid attention by the audience. And after years, the new campaign is saving the golden reputation.

All the details regarding the campaign as well as outcomes will be here. Stand by!

 

İngiliz aktris Emily Blunt; Yves Saint Laurent’ in en önemli parfümlerinden Opium’ ın kampanya yüzü oldu. TV reklamları ve bilboard görselleri olarak tamamlanan kampanyanın resmi materyalleri önümüzdeki günlerde paylaşılacak. Ünlü aktris; markaya duyduğu hayranlığı ve kampanya yüzü olmaktan dolayı yaşadığı heyecanı hemen her ropörtajında dile getirmekte.

Sonuçlar ve kampanyanın ticari başarısı ise ilerleyen günlerde, merakla beklenen soruları açıklayacak.

Opium; ilk olarak 1977 yılında piyasaya sunulmuş, altın dönemini ise Tom Ford markanın baş tasarımcısıyken, 2000 yılında yaşamıştı. Stephen Meisel tarafından gerçekleştirilen ve büyük yankı uyandıran kampanya;  içerdiği çıplak manken detayından mütevellit birçok ülkede yasaklanmıştı.

Aradan geçen yıllara rağmen, Opium Yves Saint Laurent’ in hala en beğeni toplayan ve en ses getiren parfümlerinden.

Parfüm ve yeni sezon kampanyasına dair tüm detayları paylaşıyor olacağım…

 

Hakan Karaosman

 

 

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Author: hakankaraosman

Hakan Karaosman is a sustainability management professional and a Ph.D researcher with international experience in sustainability reporting, business improvement, and sustainability strategy. Previously, he worked as a consultant to companies in various industries for their Carbon Disclosure Project (CDP), and Corporate Social Responsibility (CSR) reports. He holds BSc. in Environmental Engineering, MBA, and MSc. in Management in Engineering of Energy and Environment, a joint master degree funded by the EU, and hosted by KTH (Sweden), EMN (France), and UPM (Spain). He is currently pursuing his Ph.D. studies in European Doctorate in Industrial Management, a double degree program funded by the European Commission. His driven focus is towards sustainability integration in the fashion industry.

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