Fashion by Khan

Fashion to invade your mind

Everything is brand new at DVF

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Designers are focusing on their organizational schemes just after breathtaking runway shows held during the NY Fashio Week. There is no doubt that Diane Von Fursternberg is one the legends of American fashion industry; and currently she is set to change her international communication manager.

Grace Cha who is joining from Valentino USA held the position of vice president of communications. The new position will be effective on Sept. 21. Emese Szenasy, the current director of Global Communications at DVF , is due to leave the DVF fashion house since she is gonna start Branded Intelligence, a branding and communications agency.

All news related with new replacement left fashion world excited. Knowing that, communication is one of the most fundamental elements to rock; Grace Cha and her brand new strategy are being highly anticipated. As a last note; Cha is familiar to DVF; Cha has been taking on a senior strategic role in the communications department.

There ain’t no doubt that, new scheme and communication department’s replacement will give a fresh blood to DVF that i very like.

 

Moda haftaları devam ede dursun; showlarını tamamlayan tasarımcılar; moda dünyasını fethedecek yeni girişimlere yelken açmakla meşgul. Geçtiğimiz günlerde defilesi ile büyük ilgi toplayan Diane Von Fursternberg de yeni bir organizasyon şeması ile karşımızda. Markanın global iletişiminden sorumlu olacak yeni yöneticisi yazımın ana öznesi!

Uluslararası iletişim başkan yardımcısı görevine atacanak isim ise; Valentino USA’ den transfer edilen Grace Cha’ dan başkası değil.

DVF markasının mevcut iletişim direktörü ise marka ve iletişim ajansı Branded Intelligence’ e geçmek üzere anlaşmalarını tamamlamış durumda. Yeni pozisyon için ziyadesiyle istekli ve heyecanlı olduğu gözlenen Cha; zaten DVF markası için iletişim takımında çalışmaktaydı.

Yeni dönem ve stratejisinin ne olacağı merakla beklene dursun; sadece tasarımın değil zekice işlenmiş bir iletişim ve halkla ilişkiler planının de ehemmiyeti bir kez daha örnek vaka olarak karşımızda.

Hakan Karaosman

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Author: hakankaraosman

Hakan Karaosman is a sustainability management professional and a Ph.D researcher with international experience in sustainability reporting, business improvement, and sustainability strategy. Previously, he worked as a consultant to companies in various industries for their Carbon Disclosure Project (CDP), and Corporate Social Responsibility (CSR) reports. He holds BSc. in Environmental Engineering, MBA, and MSc. in Management in Engineering of Energy and Environment, a joint master degree funded by the EU, and hosted by KTH (Sweden), EMN (France), and UPM (Spain). He is currently pursuing his Ph.D. studies in European Doctorate in Industrial Management, a double degree program funded by the European Commission. His driven focus is towards sustainability integration in the fashion industry.

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