Fashion by Khan

Fashion to invade your mind

JLO, FIAT and Gucci… What’s Next?

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Jennifer Lopez storm has been accelerating! Her latest music video called PAPI was shot previously and it is set to release this Friday. Moreover, it has a special importance… The extraordinary deal is none other than special partnership between JLO and legendary car brand FIAT.

JLO’s 3rd single PAPI of her latest album will be unleashed this Friday! In the video (directed by Paul Hunter), JLO takes 2012 FIAT 500 Cabrio then she was chased by hundreds of men! It seems to be so much fun…. Special choreography and lots of dance scene  is featured as well as beautiful JLO look and new FIAT Cabrio. On the other hand, we already know that GUCCI has a special partnership with FIAT. It is exciting enough to think this ultimate triangle – J.Lo- Fiat- Gucci!

Just yesterday, FIAT announced an official statement by which JLO & FIAT corporation has been confirmed. So that Jennifer will appear in the commercials for 2012 car models. Nonetheless; FIAT has been released a teaser of PAPI ( JLO’s upcoming music video) that FIAT 500 Cabrio and custom Gucci Fiat has been used widely.

I reckon that ads from the campaign will be available later this year; however whole video will be unleashed this Friday! It is so exciting to see JLO captivating all the vibe in custom FIAT! Can not to see… However for those who are impatient, includes me!; here is the official teaser of both PAPI and FIAT commercial!

Hakan Karaosman

Jennifer Lopez fırtınası dur durak bilmiyor! Seksi yıldız son albümünün üçüncü klibini çekti ve dünya premier i Cuma günü yapılacak! Ancak durum bir video klip hikayesinden biraz daha özel bir muhteviyat içeriyor. FIAT ve son model arabası 500 Cabrio klipte kullanıldı ve dahası klibin fragmanı yeni arabanın reklamı olarak yayınlandı! Ve dün yapılan resmi açıklamayla doğrulandı ki; Jennifer FIAT’ in yeni yüzü oldu!

2012 kampanyalarında FIAT’ in yeni arabaları Jennifer Lopez farkıyla tanıtılacak. Bunun yanında Gucci’ nin de FIAT özel bir seri hazırladığı kişiye özel Gucci Fiat ların da senenin en derin hadiselerinden biri olduğu bilinmekte. ( Keza Jennifer klipte Gucci Fiat’ i kullanırken de görülecek). Gucci-Fiat-Jennifer Lopez… Yeterince heyecan verici…

Cuma günü yayına girecek olan klipte; JLO arabasına atlıyor ve yüzlerce erkeğin de enerjisini adeta nefessiz bırakıyor. Özel dans sahnelerinin yer aldığı klip Cuma günü online!

Kampanya ve JLO görsellerinin de yıl sonuna doğru yayınlanması bekleniyor. Ve merak edenler için JLO & FIAT işbirliğinin ilk notaları!

Hakan Karaosman


Author: hakankaraosman

Hakan Karaosman is a sustainability management professional and a Ph.D researcher with international experience in sustainability reporting, business improvement, and sustainability strategy. Previously, he worked as a consultant to companies in various industries for their Carbon Disclosure Project (CDP), and Corporate Social Responsibility (CSR) reports. He holds BSc. in Environmental Engineering, MBA, and MSc. in Management in Engineering of Energy and Environment, a joint master degree funded by the EU, and hosted by KTH (Sweden), EMN (France), and UPM (Spain). He is currently pursuing his Ph.D. studies in European Doctorate in Industrial Management, a double degree program funded by the European Commission. His driven focus is towards sustainability integration in the fashion industry.

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